Thu 2 Apr 2009
Celestial Seasonings
Posted by Ken Atherton under vacation
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After driving out of the montains on Monday, we arrived in Boulder, where we visited the Celestial Seasonings tea company. We had seen that they offered tours, and we were fmailiar enough with their products that we thought it might be fun to see how they operate. Plus, the price was right: FREE!
We arrived in time to join a tour that had just started. We saw a short video explain the “Summer of Love” origins of the company, along with an introduction to how they travel the world to collect the ingredients they use in the teas, the care they take when testing new blends, and a little bit of hand waving about how herbal teas are almost magical, etc… and then they took us to the manufacturing floor where we saw the highly sophisticated way they produce their products.
It was a little jarring at first to go from this sort of new-age-ish origin story to the high tech production plant, but it makes a lot of sense if you think about it. The true products that Celestial Seasonings sells are specific blends of herbs, teas, and spices. It is very important in that regard to be able to reproduce the recipe consistently, so the process is paramount.
The tour took us through the various aspects of the production, starting in the warehouse portion of the factory floor where incoming ingredients are inspected. There are an amazing variety of smells in this area that change every ten feet or so depending on what ingredients you happen to be near. The tea leaves and mint leaves are stored in their own areas, since tea tends to absorb the aromas of other ingredients, and since mint tends to be a major supplier of an aroma that can be absorbed.
Carissa, Cece and I were particularly impressed with the mint room. The aroma is strong enough to clear your sinuses and make your eyes water. You can even taste the mint if you breathe through your mouth.
The tour also included glimpses of how the ingredients are cleaned, chopped and mixed in preparation for bagging. We didn’t get to see this part very close up due to safety concerns, but we did get to see the bagging and packaging process, which ran like a well-oiled machine should. It was impressive to see how quickly each little 20-count box was produced — and it is nearly all automated, all the way to the computerized palletizer that stacks of the final product for shipping.
The best part of the visit came after the tour, in the tea shop. Celestial Seasonings makes 90 or so varieties of tea and all of them are available for sampling. There were about 10 varieties pre-made, but the staff will make you a cup of anything the have on request. Everyone got to try a variety of teas (the kids warmed up to the idea after realizing that there were sweeteners that could be added), and we found a couple of favorites to bring back with us.
Carissa, Sandi and Sadie discovered that True Blueberry suited them well. Cece discovered that Sugar Cookie Sleigh Ride (one of their holiday teas) was her favorite. Me? I like the idea of trying a different cup every time.





























